Zady: An Answer to Fast-Fashion from Foodspotting Co-Founder Soraya Darabi
The push to ‘go green’ has manifested itself in a myriad of ways in fashion over the past couple of years. Some have interpreted it to mean, at the least, being conscious of where and how ethically their clothes, food and other goods are being produced. This has played directly into the rising popularity of domestically sourced cottons in denim, recycled polyester in sports footwear, and sustainable blends in outerwear. At the forefront of this movement now stands Zady, the forthcoming e-commerce website from Foodspotting co-founder Soraya Darabi. Created for the investigative shopper, Zady only partners with brands that have taken control of their brand production, ensuring its pieces are made with quality and responsibility through an intensive review process. For more on Zady, which launches in just under a month, be sure to visit its website, which is currently hosting preliminary sign-ups.