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Nike presents Nature Amplified

Inspired by the natural abilities of the human body, Nike has released two new performance shoes and a series of new apparel as an introduction to their Nature Amplified design ethos. Narrated by VP of Global Design, John Hoke, the video not only takes a look at the new product developments, but also provides insight into Nike’s thorough investigation of the athletic capabilities of the body and what factors can be amplified in order to push its boundaries. Designed to work in harmony with the body’s constant movements, the new addition to Nike’s footwear lineup are the Nike Free Flyknit and the Nike Free Hyperfeel, both of which are designed to have a snug second-skin fit with a Lunarlon foam insole. Additionally, the apparel line introduces new technologies such as Aeroloft and Dri-FIT Knit. Look for all of these stellar technologies highlighted in the video above.

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