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Again enlisting British fashion and portrait photographer David Sims to capture its campaign for Fall/Winter 2013, Alexander McQueen‘s subsidiary line McQ by Alexander McQueen delivers another compelling number in slight departure from its 2013 spring/summer campaign. Stepping away from the quaint, traditional outfits with riffs of youthful and athletic charisma, the 2013 fall/winter campaign shows a cornrowed Tom Gaskin clad in a floral pullover and sweatpants, while other shots nod at leather-centric offerings in the parka jacket, pants and tee, in addition to classic staples like the bomber jacket — an essential piece that represents Britain’s rich subcultural history.

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