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In anticipation of its new campaign for Fall/Winter 2013, John Varvatos has unveiled a trailer previewing the collection push. Featuring an unnamed, though profoundly affecting icon from rock ‘n’ roll history, the cryptic trailer features a pair of guitarists strumming intensely, with sparse car noises creating tension within the piece. Varvatos himself noted that the final product is the ‘most moving’ piece he’s worked on in eight years, which is certainly a poignant statement considering campaigns in that period include Iggy Pop, Alice Cooper, Jimmy Page and Gary Clark Jr. Stay tuned for the full campaign coming soon.