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HYPEBEAST Road Trips Portland: Crafting Process with Shwood

Following up to the first installment of HYPEBEAST Road Trips, where we showed you Danner‘s bootmaking facilities, we now shed light on another Portland, Oregon-based brand. Home to some of the most reputable multinational companies and locally-owned establishments, Portland’s diverse, close-knit landscape continues to attract creatives from around the world, adding to the all-embracing pool of talent. One of such companies is the experimental eyewear brand Shwood. Joined by founder and designer Eric Singer as he narrates the manufacturing process of each handcrafted pieces — from the individual plies of wood (sustainably harvested), to the finished frame fitted with Italian-made Carl Zeiss lenses. Unique characteristics from the wood used can be seen in each pair of sunglasses Shwood produces, intersecting nature with innovation. Check back in the next few days as we release the next installment to HYPEBEAST Road Trips with Tanner Goods.

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HYPEBEAST Road Trips aims to take you across the world and provide you insights into some of the lesser-known cultural institutions relevant to our culture. Follow us as we examine and experience some of the most interesting entities across fashion, food, design and art through our HYPEBEAST Road Trips.

Date: Jul 31, 2013  /  Views: 8707  /  Author: Ambrose Leung
Category: Videos  /  Tags: Accessories, Sunglasses, Fashion, Process, Eyewear, Shwood, Hypebeast road trips, Hypebeast road trips portland