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Heineken #Dropped: Dao-Yi Chow Talks Public School and Traveling

Fresh off the “shock and awe” of his Public School brand’s CFDA Swarovski Award for Menswear win, Dao-Yi Chow joins the Heineken #DROPPED council in order to lend his romantic viewpoint to world travel. While working in fashion, conducting research and development in London in the 1990s, Dao-Yi first fell in love with the concept of broadening one’s horizons through jet-setting. Perhaps expectedly, his travel essential for “a new guy in a new place” is a tuxedo. There are few better way to look proper than throwing on a black tux, regardless of surroundings. A true Man of the World is never under-dressed.

The Heineken Dropped campaign is a global initiative to launch the Heineken Voyage, the fifth chapter of Heineken’s global Legends campaign. Heineken will search the globe for four men who embody the “Legendary Traveler” and send them on voyages around the world to challenge them to travel outside their comfort zone. One of these travelers will be from the US.

Follow Heineken’s legendary traveler’s #DROPPED voyage here.

Date: Jul 22, 2013  /  Views: 7966  /  Author: Staff
Category: Lifestyle  /  Tags: Public school, Travel, Dao-yi chow, Heineken, Heineken #dropped