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Oft associated with hip-hop production and his equally talented wife, the multitalented Swizz Beatz has helped lead a massive resurgence with Reebok since his appointment as Global Creative Director for the brand. This summer’s BREAD & BUTTER Tradeshow saw Swizzy repping the Vector as the man himself was in town to showcase what the future holds for the brand – when he wasn’t holding down the DJ booth until 5 a.m., that is. Here, Beatz touches on the excitement surrounding Reebok at this year’s show, his current favorite kicks, and even what he has in store for next year’s BREAD & BUTTER.