BREAD & BUTTER Tradeshow Summer 2013: adidas Originals 2014 Spring/Summer Preview

Camouflage motifs and bold color blocking prevail as adidas Originals provided a look into its upcoming 2014 spring/summer releases via Berlin’s Summer 2013 BREAD & BUTTER Tradeshow at Airport Berlin-Tempelhof. In a departure from the prototypical camo patterns that have dominated the worlds of streetwear and sportswear as of late, adidas has adopted a rain camo motif in hues of blue and brown while classic footwear silhouettes like the ZX 8000 and and ZX 800 pay homage to their roots with bold color-blocking and a variety of bright colorways and material juxtapositions. Not just limited to footwear, the unique rain camo patterns are further highlighted through their use on bags, track jackets and more.