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BREAD & BUTTER Tradeshow Summer 2013: adidas Originals 2014 Spring/Summer Preview

Camouflage motifs and bold color blocking prevail as adidas Originals provided a look into its upcoming 2014 spring/summer releases via Berlin’s Summer 2013 BREAD & BUTTER Tradeshow at Airport Berlin-Tempelhof. In a departure from the prototypical camo patterns that have dominated the worlds of streetwear and sportswear as of late, adidas has adopted a rain camo motif in hues of blue and brown while classic footwear silhouettes like the ZX 8000 and and ZX 800 pay homage to their roots with bold color-blocking and a variety of bright colorways and material juxtapositions. Not just limited to footwear, the unique rain camo patterns are further highlighted through their use on bags, track jackets and more.

PhotographerMichael Clemens/Hypebeast
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