Apple Hires former Yves Saint Laurent CEO for “Special Projects”
Adding further fuel to the unquenchable wearable tech revolution and the surrounding Apple rumors, an announcement was made earlier this week that the Cupertino-based tech giant has brought on the now former Yves Saint Laurent CEO, Paul Deneve to head its “special projects” sector. Deneve, who until Tuesday was the acting Yves Saint Laurent CEO, has a substantial background within the fashion realm and joined the YSL house in 2011 as its president and CEO. Deneve also played a role in the on-boarding of Hedi Slimane as creative director during the first quarter of 2012.
While very little information is known right now, Deneve’s former work resume — which also includes a seven-year stint as a sales and marketing manager for Apple Europe — makes his impending time at Apple something of substantial interest. Only time will tell if the previous claims from Apple CEO Tm Cook that the company has “several more game changers” up its sleeve have anything to do with Deneve. But, as far as we can see right now, Apple seems to be taking the right steps to becoming a major player in the burgeoning wearable tech field.