Vans DQM General Announces Boston Location Opening
Back in 2011, New York City watched as two of its greatest skating powerhouses, Vans and DQM, teamed up for a collaborative retail venture in SoHo. Since then, The Vans DQM General store has enjoyed a wealth of success, housing exclusive co-branded pieces from both ever-burgeoning parties. In light of this, Vans and DQM have announced the expansion of the store to Boston’s posh Back Bay shopping district. The 1,200-sq.-foot space at 174 Newbury Street is set to open in July 2013 and will echo the streetwear and workwear aesthetics found in the original locale.