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Travi$ Scott for Reebok Classics

In just 30 seconds, we get a glimpse at Travi$ Scott and Reebok Classics‘ latest collaboration — a blue and grey leather-centric profile celebrating the brand’s 30th anniversary. We also see Scott as a bedroom-producer back in 2007 before hitting the stage in present day footage to cheering fans. Soundtracked by “Upper Echelon” from Scott’s Owl Pharaoh mixtape, the commercial flaunts Reebok Classic’s latest iteration as part of the 2013 Classic Leather Stash Pack, set to hit Reebok retailers July 15.

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