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To launch their new collection of footwear, English label Oliver Sweeney thought outside of the proverbial box, recruiting a little help from their supporters to promote their new goods. Pulling aside 20 of London’s most influential bloggers, musicians, stylists and designers, Oliver Sweeney commissioned the creators to take their pick of a pair from the Compass Collection, then photograph the set in four locations. Each location is meant to symbolize North, South, East and West, the multitude of directions that life will take you. To follow the project, simply look for the #compasscollection on Instagram and Twitter, which will tell a unique story for each component of Oliver Sweeney’s bold new range.