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KiD CuDi, Marc Ecko and Willis Earl Beal Design Beck's Bottles

Not the one to shy away from creative endeavors, Beck’s has hosted another art-driven series aptly titled “Beck’s Art Labels.” Culling from a number of awe-inspiring personalities, the project aims to allow six of today’s most exciting artists give their own spin to the iconic Beck’s bottle. Consisting of KiD CuDI, Marc Ecko, Willis Earl Beal, The Date Farmers, TM Sisters and William Hundley, the artists take on the oval label with their own disciplinary. Supporting each renditions, Beck’s will showcase their artworks via 13.2 million labels, creating the world’s largest platform for this circulation of art. Watch the clip above to further understand each artist’s motifs and look out for the one-of-a-kind bottles to hit a shelf near you.

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