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Jony Ive Brings Order to Complexity with Apple iOS 7

Building on yesterday’s announcement of Apple iOS 7 at the WWDC conference, Apple now releases a video tour of their newest mobile operating system. Narrated in part by Apple’s design captain Jony Ive, the lengthy video gives a meticulous breakdown of the elements that went into the new design, including translucent layers, a vastly expanded color palate, and more. Immediately recognizable for its clean design interface, iOS 7 aims to bring a more streamlined, comfortable approach to app navigation and use. Enjoy a video tour of iOS 7 above.

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