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Essentials: Kevin Poon of CLOT

Today’s Essentials sees the likes of Kevin Poon – co-founder of streetwear label CLOT. With over a decade of involvement in the culture, traces of CLOT can be found throughout East Asia, from the retail outlet JUICE located in Hong Kong, Taipei, Kuala Lumpur and Shanghai, down to its number of collaborations with some of the biggest names in the industry, and even with his partnership in DISTRICT (a venture that focuses on distribution) and Social Capital (his more recent endeavor into PR and marketing). With over a decade in brand building, clothing design and product distribution, Poon is well-traveled and has gone on to cultivate lasting relationships with creatives throughout the globe — conclusively showing all throughout his Essentials. A balance of luxe accessories combined with streetwear staples blanket the surface, as well as a number of crucial tech devices – two phones for his hectic lifestyle, a GR-D for documenting his life, a Rugged LaCie USB Key for keeping his important documents safe, and a Beats by Dr. Dre Pill for music on the go. Applying this healthy mix mentality to his work, Poon is able to juggle the number of ventures in his diversified portfolio whilst keeping a level head in planning out the direction of his next projects.

Date: /Author: Ambrose Leung /Photographer: Keith Au/Hypebeast
Category:  Fashion/Tags:  Clot, Kevin Poon, Essentials
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