Sign up for our newsletters
Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.
Nothing is worse than landing at your destination only to discover your luggage never made it. Aiming to rectify this well-documented airline miscarriage, British Airways partnered with UK-based creative agency Designworks to develop an inventive electronic bag tag to replace the disposable paper tags of the past. Making its debut next month, travelers will receive their own electronic tag that will issue a unique barcode specific to their flight details with each bag check. Not only does it allow users to track their luggage, but it also saves times at check-in. Unfortunately, this innovative tool arrives in a financially desperate landscape, so there’s no saying when (or if) this product will become an industry standard. However, we’re sure it’s a step in the right direction.