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  • Image of 3.1 Phillip Lim Creates New Brand in China Rather than Fight Trademark Squatter

3.1 Phillip Lim Creates New Brand in China Rather than Fight Trademark Squatter

Phillip Lim has taken an unorthodox route to combating an age-old problem of “trademark squatters” in China. Rather than wait for the outcome of a lengthy legal process with the holders of the 3.1 Phillip Lim trademark in China, the American designer of Chinese descent will utilize the above logo on all footwear and ready-to-wear apparel in the country starting pre-fall while international markets will maintain the existing signature-based logo. A similar situation also occurred last year around the height of Jeremy Lin’s popularity where his trademark was also acquired in China.

Date: Jun 19, 2013  /  Views: 3938  /  Author: Staff  /  Source: WWD
Category: Style  /  Tags: Fashion, 3.1 phillip lim