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Two People, One Can: Coke’s New Can Lets You Twist And Share

Coca-Cola’s latest campaign to promote the sharing of happiness and presumably, a can of the drink along with it, allows two people to do just that. In collaboration with Ogilvy & Mather Singapore, the soda giant has produced a 330ml can that can be twisted and separated into two smaller 115ml cans for sharing. At present, the special cans, which were conceived by French designers Martin Olivier and Olivier Brechon, won’t see worldwide sale just yet and will be distributed for a trial period in Singapore through a traveling ‘Happiness Truck.’

Date: May 31, 2013  /  Views: 28733  /  Author: Nate Bodansky
Category: Lifestyle  /  Tags: Coca-cola, Food, Coke