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The Story of the Levi's 501® Jean

It’s difficult to fathom a piece of fashion 140 years old to the day that has still maintained relevance in the modern era. The Levi’s 501® Jean celebrates its anniversary with an almost three-minute video that highlights numerous instances of the 501® in action from its initial days during the Gold Rush to its importance in numerous subcultural movements. After all is said and done, the 501 is wholly deserving of the title of being a classic since 1873.

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