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Sport Tales: Arthur Ashe by Yannick Noah

Bringing tennis to new landscapes with a panache seldom seen in the sport, Arthur Ashe broke a number of barriers during his illustrious career in the ’70s. In celebration of the 30th anniversary of the tennis champion, his longtime partner le coq sportif has released a limited capsule collection which includes a cardigan, track top, polo, and a modern iteration of the original Arthur Ashe shoe titled the “Crafted Clay.” Furthermore, le coq sportif has released a short video directed and narrated by Yannick Noah — a professional tennis player and ardent admirer of Ashe. Here, we learn about the impressionable tennis icon, his inspiration to a new generation of players, and how the emblematic le coq sportif garb added a boost of elegance to his stride on court. Head over to the le coq sportif blog for more on the Arthur Ashe Crafted Clay and check out the online store for the full range.

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