Originally designed by Eric Avar and introduced back in 2008, Nike Basketball‘s Hyperdunk changed the game thanks to its bold, futuristic look, lightweight construction and backing from the Black Mamba himself. Now, for the latest evolution in the series, Nike and designer Peter Fogg introduce the Hyperdunk 2013. Culling inspiration from Fogg’s ACG and running designs like the Air Zoom Tallac, Air Terra Humara, Zoom Terra Sertig, Ashiko and Structure Triax, this year’s edition of the Hyperdunk sees a rugged aesthetic that pairs well with its otherwise minimalist design – one that incorporates Hyperfuse construction, Dynamic Flywire support and Lunarlon cushioning. According to Fogg:
“Although basketball shoe design has greatly transformed over nearly a century, it’s the small, crafted details that make a noticeable difference on the court. The Nike Hyperdunk 2013 moves intuitively with the foot, while the tailored tweaks we’ve made lead to an incredibly lightweight, breathable and durable shoe for both indoor and outdoor play.”
Cleveland Cavaliers star point guard Kyrie Irving added “when I first put the new Hyperdunks on, I didn’t want to take them off. The performance was great and I feel like the shoe’s versatility benefits my game.” Look for the Nike Hyperdunk 2013 to make its global debut come July 20.