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Nike Chooses to Sever Ties with Livestrong

Lance Armstrong’s legendary career has been irrevocably altered since he admitted to using

Lance Armstrong’s legendary career has been irrevocably altered since he admitted to using performance-enhancing drugs earlier this year. The resulting fallout has been a spectacle, most recently resulting in Nike opting out of its relationship with the Livestrong Foundation – which Lance Armstrong originally founded. Livestrong, a foundation dedicated to the service and aid of cancer patients worldwide, will still receive financial support from Nike. However, the foundation will now be left without its primary corporate backer – an unprecedented dent in the shining legacy of a partnership that raised over $100 million for cancer patients.

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