New Balance Numeric Introduces Its Skate Team
When New Balance entered the world of skateboarding this past December, it did so with its own unique footwear take on the skate niche. Having officially unveiled its inaugural footwear options with Mike West in January of 2013, today carries the line even further as New Balance Numeric has cut a short film to introduce its skate team. The team and intro video features Levi Brown, Tom Karangelov, Arto Saari, and PJ Ladd with the footage receiving creative vision and direction from Russell Houghten. As the line continues to develop and mature into its first season, it looks like the pieces are in place for a successful brand extension.