Monocle Documents BASELWORLD Watch Fair 2013
Every year, nearly 2,000 companies converge on Switzerland for the annual BASELWORLD Watch Fair. Representing the world’s most well-respected and comprehensive show, each year also sees a wealth of media outlets and channels at the show cataloging and taking stock of the latest timepieces and industry trends. Notably, a team from Monocle was recently in attendance for the BASELWORLD Watch Fair 2013 documenting the advances and releases from all of the watch companies in attendance. One of the most anticipated debuts at the show was Rolex’s 50th Anniversary Oyster Perpetual Daytona — a one-of-a-kind platinum edition of the celebrated model. Highlighting heavyweights in the industry such as Patek Philippe, Rolex, Audemars Piguet, Hublot, Omega and Tudor, the footage also highlights relatively newer entrants to the world of watches, a few key releases from luxury goods purveyors such as Hermés, as well as touching on overall trends in the watch industry.