The rise of Peas & Carrots has taken an admirably entrepreneurial turn with the rise of the collective’s clothing line. On the backs of Josh Peas and Anwar Carrots, the brand has transformed from a small idea to an international phenomenon, developing a cult following in the process. This is evidenced by the success of Peas & Carrots’ most recent endeavor: a pop-up shop in New York. Student Hip-Hop Organization (SHHO) has a brief feature highlighting the Peas & Carrots International ‘secret shop,’ newly opened in Los Angeles. Josh and Anwar touch on the feeling of creating their own brand in this smooth piece, which can be enjoyed above.