Hong Kong’s rich and vibrant landscape has forever held the cultural pillar of food close to its heart. With the ebb and flow of a fast-paced, bustling city, eating out and eating well are what’s important to its inhabitants. In HYPEBEAST‘s latest collaborative project with PUMA, we look towards these inherently important facets of Hong Kong culture; food and namely dim sum act as a design inspiration. Together this forms the basis for “The Dim Sum Project” Blaze of Glory pack which includes both the original “OG” and lightweight “LTWT” Blaze of Glory. For anybody familiar with dim sum, har gao (shrimp dumplings) and siu mai (pork dumplings) are mainstays of any outing and are integrated into the aesthetics of the white “Har Gao” Blaze of Glory LTWT and the yellow “Siu Mai” Blaze of Glory OG.
The “Har Gao” version features a subtle shrimp camo beneath a thin translucent layer, mimicking the wrapper skin of a Har Gao. Furthermore, the “Siu Mai” is a more simple affair with high quality suede and leather clad in a tonal yellow that also represents the wrapper of a Siu Mai.
The HYPEBEAST x PUMA “The Dim Sum Project” Blaze of Glory OG & LTWT pack will release on Wednesday, May 8 at 12 p.m. EST through our HYPEBEAST Store with a retail price of $155 USD each, or both pairs for $300 USD. Each pair comes with a custom dustbag and specially created pair of commemorative chopsticks. An APAC-region release will take place on Friday, May 10 and globally through select doors on Friday, May 17.
APAC Retailers: JUICE HK (May 9), PUMA Harbour City, Loaded, Limited Edt, Cross Over, NPC, Unik, D2R, Unity, JUICE Taipei and Sole Academy
Global Retailers: Back Door (Italy), End (UK), Foot Patrol (UK), hanon (UK), sneakersnstuff (Sweden), Solebox (Germany), The Good Will Out (Germany), BKRW (Paris), colette (Paris), Epitome (USA), Nice Kicks (USA), UBIQ (USA), Sneaker Politics (USA), Conveyor (USA), Livestock (Canada) and OTH (Canada).