HOOD BY AIR “MORPH” | Video
Despite origins dating back to the mid-2000s, HOOD BY AIR has reemerged in recent times and enjoyed a meteoric rise. Under the creative direction of founder Shayne Oliver, the brand has seemingly found itself at the center of a new movement in streetwear. Stylistically it has come to represent an intersection of Oliver’s hometown New York edge with a certain high fashion disposition. This formula has yielded quite the eclectic mix of followers which has gotten behind the brand’s defined high street and at times androgynous aesthetic. A short video titled “MORPH” outlines the brand’s recognizable offerings set against a simple yet dramatic backdrop. While printed offerings represent the brunt of HBA, for now, there have been communicated plans to expand into more complex pieces as well as denim.