French label BWGH — otherwise known as Brooklyn We Go Hard — has been making a substantial splash lately within the street-meets-menswear landscape. Founded by David Obadia, the brand has been widely accepted among the ranks of Opening Ceremony, colette, SOTO Berlin, Present London, and a plethora of other well-respected stockists. One of the label’s staple pieces has been its supple crewneck sweater with chenille detailing. Following on the heels of collaborative initiatives with Kitsuné Tee, colette and Ronnie Fieg’s Kit, BWGH readies its latest collaboration with HYPEBEAST.
Tapping celebrated artist Yué Wu, the project will bear the imprint of Wu’s characteristic typeface as well as the HYPEBEAST and BWGH branding. Further information on the collaborative project between BWGH and HYPEBEAST are still to come. In the meantime, a choice selection of pieces from BWGH is currently available via the HYPEBEAST Store here.