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As many beardos begin their transition from the comforts of a full beard-fro to a closer summer-appropriate shave, Braun brings forth its latest innovation in men’s grooming with the CoolTec electric shaver – “the world’s first shaver that puts skin irritation on ice.” Through value-driven engineering, Braun has developed a proprietary Thermo-Electric Cooling technology that is similarly employed in the construction of spacecrafts and satellites. While most electric shavers allow heat to build up in its head, Braun’s CoolTec has an integrated aluminum cooling bar that actively cools down its user’s skin. This will in turn replace redness, burning, itching and skin tension with a cool, refreshing shave minus the use of any gels or lotions. Guaranteed under a two-year warranty, this item also features a powerful lithium-ion battery, an adaptable 3-stage cutting system for a close shave, a smooth SensoBlade, and a tri-action alcohol-based cleaning and charging station. As we wait for its August release, be sure to visit Braun for further details on how CoolTec aims to revolutionize the facial shaving realm.