ASOS Black x PUMA 2013 Spring/Summer Lookbook

ASOS Black and PUMA have teamed up once again for a new collection for Spring/Summer 2013. To show off the collection, ASOS recruited notable names from London’s underground creative scene including Tristan Richards (aka bPM), co-founder of the secret revolving party Boiler Room, illustrator Daniel David Freeman and tattoo artist Caleb Kilby. Shot by Manchester-based documentary photographer Michael Mayren, the lookbook features the clean yet playful designs of the ASOS BLACK x PUMA collaboration which includes short- and long-sleeve shirts, polos, tees, sweaters, hoodies, and a nice looking bomber jacket. The color palette is kept relatively neutral with occasional smatterings of bright color, a fitting look for British summers. To coincide with the lookbook, a special fanzine has been produced which features a scan-to-shop option allowing fans to scan their favorite looks and shop with ease. In addition to the unique feature, the fanzine will also showcase special projects by each of the creatives featured in the lookbook. A release is set for June 10 via ASOS.