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With a number of young brands rising to prominence, it seems the story behind them becomes obscured by the surrounding hype. EASTPAK‘s story, on the other hand, runs parallel with the canon of pop culture itself, as evidenced by a recent video feature released by the brand. The EASTPAK legacy runs as far back as 1952, when Eastern Canvas Products USA landed a contract to manufacture duffel bags, safety equipment and backpacks for the U.S. Army. From that strong foundation, the video highlights EASTPAK’s commitment to unparalleled quality, contemporary design and longstanding rapport with fashion icons over the course of the past 60+ years. Enjoy the clip, which is featured above.