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The tragic events of the Boston Marathon marred what should have been a great day for runners and fans alike. While the perpetrators’ intent and motives are still unclear, what is for sure is that the events of that day have unified not just Bostonians but people all over the world. Particularly poignant, and moving, is news that Nike, adidas, New Balance and PUMA have teamed up to present a unified front. Whether this entails a full campaign or just the image is still unclear, but it’s nice to see several competing companies set aside their differences for the city of Boston and the world of sports in general.

UPDATE: The ad campaign was originated by French agency Fast Mood and is indeed unofficial. With regards to the tragedy in Boston, Nike stated:

Nike is deeply saddened by the events at the Boston Marathon and our sympathies go out to those impacted. We can confirm that all NIKE, Inc. employees which includes Converse and our athletes have been accounted for.

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