In light of the Boston attacks, the London Marathon may have lost a little of its luster. New Balance‘s M890LON3 — along with the chance to run for this week’s victims — gives runners something to look forward to with a tartan-like pattern and blue/red colorway that celebrates the English capital. Forming the London part of a three-shoe Marathon pack, the sneaker itself is a shoe endorsed by runners like Reid Coolsaet, Andy Baddeley and Eric Gillis, and boasts serious tech like REVlite cushioning and no-sew uppers. A removable ABZORB insert for additional comfort and a rugged Ndurance outsole should provide miles of wear long after the marathon ends. Those interested may purchase the New Balance M890LON3 now from retailers like End Clothing.