Kering Stories by Garance Doré
Fashion blogger Garance Doré is collaborating with Kering on a five-video series featuring an intimate look into the holding company’s vast portfolio of brands, which include the likes of Bottega Veneta, Alexander McQueen and Volcom. Family-owned Kering, formerly PPR, is currently undergoing a massive, company-wide rebranding. Beginning with the name, which is a mix of the Breton word “Ker” (meaning “home”) and the English word “caring,” Kering is changing the way one normally views a large conglomerate. Through interviews with creative directors, CEOs and others, Doré presents an interesting look at how the parent company is moving to focus more on their successful fashion division, creating a family-like and mentoring relationship with each of their brands and talents. Watch the first video above and follow Kering’s Facebook page for updates on the next four videos.