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Keith Hufnagel is a formidable player in not only skateboarding, but in streetwear as a whole. Originally from New York, the professional skater/entrepreneur/designer is the original creative force behind HUF. Already accomplished in this respective field, Hufnagel now brings his design talents to a silhouette from newly minted premium eyewear brand IVI: the Standard. The lightweight Standard is handmade using high-quality Italian acetate and features protective Carl Zeiss lenses. The style comes just in time for summer in three colorways, and is available now on the brand’s web shop.