The Goodhood Life Store presents a new retail direction from the established British boutique. Building on a selection of exclusive and high quality labels at Goodhood‘s East London location, along the same street the Life Store was born out of a compulsion to diversify. Approached with consideration, the Life Store is oriented similarly to the menswear and womenswear boutique, with the personal interests and appreciations of staff playing a heavy role. The interior is characterized by a thoughtfully constructed bricolage offering departments including homewares, furniture, music and other lifestyle objects, expanding the already perceptible influence the Goodhood concept has left in Shoreditch.
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