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Eleven Paris recently announced the extension of its retail chain across the English Channel, opening its first brick and mortar in London’s fashionable Soho district. The French label recently celebrated its 10th anniversary through a spring/summer campaign, recruiting rock legend Lenny Kravitz and runway rebel Charlotte Free to sport the brand’s latest garb. Of course, Eleven Paris’s aesthetic has developed over the years, though its exploration of the line between nonconformity and sophisticated aesthetics has made it a success. Look for the store to open on London’s Carnaby Street this week.