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Jaguar goes cinematic with its promotion of the new 2014 F-Type roadster. Shot by Ridley Scott Associates, “Desire” stars Damian Lewis of Homeland fame and Shannyn Sossamon and features music by Lana Del Rey. Depicted as a thriller, the film certainly makes the car stand out and look cool without taking itself too seriously. Without giving away too much, don’t try what you see at home as it’s highly unlikely the real F-Type was designed to be shot at.