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adidas 2013 "It's Blue, What Else Matters?" Campaign for Chelsea FC

As seasonal football kits are unveiled every year ahead of the start of a team’s upcoming campaign, adidas finally asks “It’s Blue, What Else Matters?” with regards to its new uniforms for Chelsea FC. Founded in 1905 on the southwest side of London and one of the most recognizable and popular teams across the globe, Stamford Bridge’s Blues have donned royal blue home kits since their inception more than a century ago – something that isn’t about to change now. Here, club captain John Terry and fellow Chelsea stars Juan Mata, David Luiz and Gary Cahill tease next season’s design as this year’s campaign enters the final weeks. Authentic and replica editions of the 2013/14 home kit can be pre-ordered online now via the team’s official store.

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