ACRONYM 2013 Spring/Summer Collection Video
Driven by the desire to create technical tailoring in a sleek, minimal stance, Berlin-based ACRONYM again delves into the mysterious, with an eerie representation ejected here in its 2013 spring/summer collection video. Strung together via static sounds and anomalous camera angles, an off-beat narrative unveils the monochromatic garbs for both sexes. While the surreal clip may led viewers astray, it does highlight this season’s functional and wearable attires in distinctive boldness — again modeled by founder Errolson Hugh and his attractive accomplice. Look out for the collection to hit selected retailers alongside its online store in coming months.