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Mercedes-Benz further promote their latest automotive endeavor, the CLA, with an upcoming exhibition titled “#Untamed. A Digital Photo Installation.” The opportunity provides Instagrammers on a global scale the chance to have their very own interpretations of the #Untamed presented in a rotating format as a premise to the campaign’s concept of “The natural enemy of the average,” or “Nature’s answer to commodity.” The efforts are a call-to-arms to fight the average in pursuit of the representation of a truly inspirational and captivating visual. Stay tuned for details as the Instagram-based exhibition is set to take place April 2013.
You can head over to untamed-installation.com to make your contribution.