Red Bull Introduces 'Flow' Social Media Platform

Red Bull further asserts itself as a powerhouse in the action sports scene by introducing its ‘Flow’ app for iPhone and Android mobile devices. Realizing the rise of mobile cameras as a medium for trick documentation, the app is targeted at skaters and BMX riders looking to create a flow of content. The app lets you create your own ‘flow’ of tricks as you amount them, creating a perpetually growing montage. Through tags, the app also allows users to categorize their tricks, putting them in a global continuum of kickflips, bluntslides, tailwhips and other maneuvers. This seems like a great way to eliminate the myriads of one-trick garage kickflips on YouTube, but the mind wonders if the intended audience will adapt. Check out the app for iOS or Android and let us know your thoughts in the comment section below.

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