Share this article with friends Share

Primitive Presents "Pain Is Beauty" | Video

Primitive first opened its doors in 2008, with professional skateboarder Paul Rodriguez aiming to combine a love of urban fashion with a lifelong passion for skateboarding. Now in its fifth year, Primitive still manages to strike a balance between skate shop and sneaker boutique without straying from its roots. The brand premiered its new skate video, “Pain Is Beauty,” on The Berrics over the weekend. The video features new footage from LA area locals such as Lamont Holt, Nick Tucker, and of course Paul Rodriguez himself. Check the video out now and let us know what you think.

Read Full Article

What to Read Next

Akomplice 2013 Spring/Summer Lookbook
Nardwuar vs. Joey Bada$$
Nike Air Max BW OG
Rustie – Triadzz
Time Pieces by Jason Goldwatch: Futura at Gumball 3000
Ferrari's Previously Unseen LaFerrari Concepts
Load More