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New Balance, ever priding itself on being on the cutting edge of technology, reveals a short and powerful glimpse into the 3D printing process it has begun using to craft some of the parts that go into its performance running models.
Becoming gradually more widespread since its introduction back in 1986, 3D prints are typically produced by taking 3D models designed with Computer Assisted Design (CAD) or modeling software and slicing them into cross-sections. These slices are then individually printed using layers of liquid, powder or other materials before being fused together to form the completed three-dimensional shape. Other methods, including the one used by New Balance, use lasers to selectively melt the model into a material before removing the excess to reveal the completed form.