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Jean Touitou and A.P.C. Set Out to Create the Perfect T-Shirt

As the sun stays around longer and the weather grows warmer, we transition into spring. On a spring day, there’s hardly anything better than a T-shirt that fits just so. Jean Touitou of A.P.C. set out to create such a shirt, harking back to the brand’s focus on minimal branding with meticulous attention to fit details. Meant to be perpetuated in conjunction with A.P.C.’s staple denim collection, the new shirts are, according to Touitou, perfect – the neck eschews the typical contrast rib of other tees in favor of a self fabric, workwear inspiration lends itself to a curved hem, and the length of the sleeve and fit have been carefully considered. Forgoing woven labels, the brand opted for printed branding on the inside of the collar, which is uniquely detailed with the season of production. The entirety of the collection will be available at A.P.C. retail locations later this month.

Date: Mar 26, 2013  /  Views: 12186  /  Author: Josh Davis
Category: Style  /  Tags: Jean touitou, Fashion, Style, A.p.c., T-shirts