Jack Heuer Details the Design Process Behind the Carrera Chronograph

Jack Heuer, the former CEO and founder of TAG Heuer, sat down with HODINKEE to discuss the details of the brand’s most iconic piece: the Carrera. Heuer explains the process of creating the design, from his extensive research on dial legibility to material use, which ultimately resulted in one of the most famous chronographs of the 20th century. Heuer proudly speaks on TAG Heuer’s trendsetting tendencies in this clip, which not only displays some rare Carerra models of the past, but also shows how modern interpretations are an evolution from the original design.

SourceHODINKEE
Read Full Article

What to Read Next

The World's First 3D-Printed Snowboard
New Era Japan 2013 Spring/Summer Denim Herringbone Collection
Sawyer DIY Lowrider Beach Cruiser Bicycle by Jurgen Kuipers
Nike 2013 Spring/Summer Lunar Force 1 City Pack
Saturdays Magazine Issue #2
Get 30% off regular priced items & extra 10% off sale items | Use Code: IND7 SHOP NOW