ISAORA 2013 Spring/Summer New Arrivals
In the midst of a stormy start to 2013, you may have found yourself wishing for the kind of garments made by ISAORA. An advanced sportswear brand launched in 2009, the New York City label uses high tech materials and construction to add value and functionality to each garment, a practice especially fitting in today’s unpredictable climate. Titled “Electric Light Spectrum,” ISAORA’s Spring/Summer 2013 collection offers a range of garments and accessories that focus on the importance of lightness and weightlessness for warmer weather. With ultra-light fabrications, sleeker shapes and clean lines, each garment featured this season has performance at its core while maintaining a sartorial look with sophisticated, minimal designs. Of note for spring are knit combo shirts in cotton and water-resistant, Nano-Tech poplin, color-blocked tees and digital prints inspired by the fragmentation of light, along with the return of ISAORA’s iconic 3-Layer Shell. The use of stretch fabrics and ergonomic construction throughout, meanwhile, maintains a sense of freedom and airiness in keeping with this season’s theme.
A selection from ISAORA’s Spring/Summer 2013 collection is available now at our online store.