Seoul-based accessories brand IISE presents a trailer that depicts its trademark design ethos, combining urban tastes with traditional Korean techniques. The artfully edited video succinctly captures the painstaking efforts that go into dyeing clothes, not to mention those that go into sourcing ingredients and producing the dyes themselves.
ISSE (meaning “second generation” in Korean) produces all of its products using traditional hand-dyeing methods, which incorporate organic ingredients such as charcoal, ash, persimmon, indigo, nuts, and a variety of plants. In addition to merely coloring the items, the process creates patterns in the fabrics, ensuring that each item in its limited-edition batches is unique in its own right.
The label’s Spring/Summer 2013 collection is available now at select stockists such as Kapok.