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Givenchy Introduce “Gentlemen Only” and Offer the Chance to Win Through Facebook
In 1975, Givenchy issued the first edition of Gentlemen, a revolutionary scent that introduced intense woody notes with a combination of patchouli, vetiver and Russian leather. Now, in 2013, the iconic fashion house reinterprets that classic with Gentlemen Only, a new, bolder fragrance intended for the modern man. Opening with fresh, spicy accords of green mandarin, pink pepper, nutmeg and birch leaves, Gentlemen Only develops with a trio of fine woods — heart of cedar, patchouli and vetiver — and finishes with sensual base of incense tones. All of this is captured in a bluish bottle adorned with a woody-metallic sleeve in a gunmetal grey, an incarnation of the scent’s mysterious yet transparent qualities. The face of Gentlemen Only, meanwhile, is serial seducer Simon Baker. An actor an with an enlightening, natural charm, Baker embodies the spirit of today’s Givenchy gentlemen –the ideal male and a modern-day hero.
As part of its Gentlemen Only launch, Givenchy is also offering readers the the chance to win a once-in-a-lifetime trip to NYC, the ultimate city of gentlemen. All you have to do is take the best photo possible at a Givenchy sales point and post it on Instagram (#Gentlemen Only) or on Facebook, directly from the app. The 10 most-liked photos will then be chosen out of a hat, with the winner also receiving €2000 Euros to spend at Bergdorf Goodman in New York.